Willow Smith stars in this new fashion campaign. The singer and actress, 19, has been unveiled as the new face of Onitsuka Tiger. And she appears in the AW20 campaign, "paying homage to the brand's heritage and innovative spirit, while infusing her own uncommon style". The Japanese lifestyle brand will donate a percentage of proceeds from the collection to the NAACP Legal Defense Fund, supporting the #BlackLivesMatter campaign. Smith - the daughter of Will Smith and Jada Pinkett Smith - said: "I immediately connected with Onitsuka Tiger?s vision for their new campaign. "I loved that we were able to align both of our energies and create something that promotes a positive existence in this world. I?m excited for the future of the brand." Editorial usage. Please credit Courtesy of Onitsuka Tiger/MEGA. 19 Jun 2020 Pictured: Willow Smith for Onitsuka Tiger. Photo credit: Courtesy of Onitsuka Tiger/MEGA TheMegaAgency.com +1 888 505 6342