Ifema's Business Director, Arancha Priede (r), presents the awards in the 'Best Stand - Countries and Regions' category to the Moroccan National Tourist Office, collected by the office's PR manager, Soumaya Lamghari (l), during the FITUR 2024 awards ceremony, at IFEMA Madrid, October 15, 2024, in Madrid (Spain). The International Tourism Trade Fair recognizes the efforts and talent of companies, destinations and professionals through the FITUR awards, which seek to promote research, the image of the industry and create new products that diversify the offer and contribute to sustainable development. OCTOBER 15;2024 Alberto Ortega / Europa Press 10/15/2024 (Europa Press via AP)