The director general of tourism policies of the State Secretariat of Tourism, Ana Muñoz (r), presents the award to the Guerrero Mezcal Route to the representative of the state of Guerrero, María Teresa Villarreal (l), during the FITUR 2024 awards ceremony, at IFEMA Madrid, on October 15, 2024, in Madrid, Spain. The International Tourism Trade Fair recognizes the efforts and talent of companies, destinations and professionals through the FITUR awards, which seek to promote research, the image of the industry and create new products that diversify the offer and contribute to sustainable development. OCTOBER 15;2024 Alberto Ortega / Europa Press 10/15/2024 (Europa Press via AP)