La haute joaillerie explore le merveilleux avec une parfaite modernite. Poesie baroque. Collier Bal de Mai, en or blanc et or jaune, rehausse de diamants de couleur, d'opales roses et d'emeraudes, (Dior Joaillerie), r gauche, bracelet Hyppolyte, en or blanc serti de diamants et d'emeraudes, et bracelet exquise confidence, en or blanc serti de diamants, (Boucheron), r droite, bracelet collier de chien en or rose et diamants bruns, (Hermcs). Combinaison-pantalon en soie, (StellaMcCartney), ceinture (Givenchy). Flacon de no5, (Chanel). Maquillage Chanel par Jolanta Cedro. Coiffure Sylvain Le Hen. Manucure Brenda Abrial. Realisation Cecile Martin. Madame Figaro 1419 - 1424

PHOTO: EAST NEWS/AFP This undated handout photo shows a scene from Australian director Baz Lurhmann's Chanel No. 5 advertising campaign featuring Australian actress Nicole Kidman. Oscar-winning Kidman is the new face of the iconic fragrance Chanel No. 5.

PHOTO: EAST NEWS/AFP photo de la campagne publicitaire de Chanel de l'actrice australienne Nicole Kidman, qui a ??t?? choisie pour A?tre le nouveau visage du mythique Chanel n?o5 dans la prochaine campagne publicitaire de la griffe, a annonc?? le 24 octobre 2003 la maison Chanel. Nicole Kidman, oscar de la meilleure actrice pour "The Hours" en 2003, a ??t?? choisie "pour son exceptionnelle ??l??gance et pour sa capacit?? ?. incarner l'esprit et la modernit?? de Chanel", d??clare Chanel dans un communiqu??. La campagne verra le jour ?. partir de l'automne 2004. Les conditions et la dur??e du contrat ne sont pas divulgu??s.

Coco Chanel gave women their allure. She also gave them a perfume that still outsells all its other rivals, revolutionising the industry.

800 bottles an hour. The bottles are cleaned and dried one by one.

800 bottles an hour. When full, the bottles are closed by means of a process unique to Chanel: eight employees each tie the tops of 100 bottles an hour with a thread of black silk thus rendering the delicate containers air-tight and waterproof.

Japanese-style ceremony. Stick in hand, bunsen on full blast, a technician engraves the black intertwed "C's" Chanel logo.

Japanese-style ceremony. Stick in hand, bunsen on full blast, a technician engraves the black intertwed "C's" Chanel logo.

Every bottle is cleaned before being finally checked and packed.

Coco Chanel gave women their allure. She also gave them a perfume that still outsells all its other rivals, revolutionising the industry.

Jacques Polge, perfumer (he took over the Chanel Parfums company at the beginning of the 1980's, and created "Coco", paying homage to Gabrielle Chanel), 1982.

Jacques Polge, perfumer, nose for Chanel, holding a bottle of Chanel No5. Paris, April 1981.

Perfume seller and customer at the Chanel outlet of a Parisian department store. Paris, 1959. Photograph by Janine Niepce (1921-2007).