London 2012 organisers have begun sending out millions of prized tickets to the Olympic Games after unveiling their brightly coloured design. The tickets contain a barcode, hologram and the name of the purchaser, to prevent counterfeiting and touting. Terms and conditions suggesting the buyer must be present to gain entry had alarmed people who planned to share them with family and friends. But Locog said it would take a relaxed attitude to tickets being passed on, insisting the name printed on the tickets was simply a precaution against touting or buyers attempting to sell them at a profit. Under Olympics legislation, it is illegal to re-sell tickets. The ticketing process has been controversial, with technical issues and huge demand leading to complaints. ? Graham Cross / eyevine

Olympic 2012 tickets for Synchronised Swimming events. London 2012 organisers have begun sending out millions of prized tickets to the Olympic Games after unveiling their brightly coloured design. The tickets contain a barcode, hologram and the name of the purchaser, to prevent counterfeiting and touting. Terms and conditions suggesting the buyer must be present to gain entry had alarmed people who planned to share them with family and friends. But Locog said it would take a relaxed attitude to tickets being passed on, insisting the name printed on the tickets was simply a precaution against touting or buyers attempting to sell them at a profit. Under Olympics legislation, it is illegal to re-sell tickets. The ticketing process has been controversial, with technical issues and huge demand leading to complaints. ? Graham Cross / eyevine

Olympic 2012 tickets for Canoe Slalom events. London 2012 organisers have begun sending out millions of prized tickets to the Olympic Games after unveiling their brightly coloured design. The tickets contain a barcode, hologram and the name of the purchaser, to prevent counterfeiting and touting. Terms and conditions suggesting the buyer must be present to gain entry had alarmed people who planned to share them with family and friends. But Locog said it would take a relaxed attitude to tickets being passed on, insisting the name printed on the tickets was simply a precaution against touting or buyers attempting to sell them at a profit. Under Olympics legislation, it is illegal to re-sell tickets. The ticketing process has been controversial, with technical issues and huge demand leading to complaints. ? Graham Cross / eyevine

Olympic 2012 tickets for Synchronised Swimming events. London 2012 organisers have begun sending out millions of prized tickets to the Olympic Games after unveiling their brightly coloured design. The tickets contain a barcode, hologram and the name of the purchaser, to prevent counterfeiting and touting. Terms and conditions suggesting the buyer must be present to gain entry had alarmed people who planned to share them with family and friends. But Locog said it would take a relaxed attitude to tickets being passed on, insisting the name printed on the tickets was simply a precaution against touting or buyers attempting to sell them at a profit. Under Olympics legislation, it is illegal to re-sell tickets. The ticketing process has been controversial, with technical issues and huge demand leading to complaints. ? Graham Cross / eyevine

London 2012 organisers have begun sending out millions of prized tickets to the Olympic Games after unveiling their brightly coloured design. The tickets contain a barcode, hologram and the name of the purchaser, to prevent counterfeiting and touting. Terms and conditions suggesting the buyer must be present to gain entry had alarmed people who planned to share them with family and friends. But Locog said it would take a relaxed attitude to tickets being passed on, insisting the name printed on the tickets was simply a precaution against touting or buyers attempting to sell them at a profit. Under Olympics legislation, it is illegal to re-sell tickets. The ticketing process has been controversial, with technical issues and huge demand leading to complaints. ? Graham Cross / eyevine

Olympic 2012 tickets for Synchronised Swimming and Canoe Slalom events. London 2012 organisers have begun sending out millions of prized tickets to the Olympic Games after unveiling their brightly coloured design. The tickets contain a barcode, hologram and the name of the purchaser, to prevent counterfeiting and touting. Terms and conditions suggesting the buyer must be present to gain entry had alarmed people who planned to share them with family and friends. But Locog said it would take a relaxed attitude to tickets being passed on, insisting the name printed on the tickets was simply a precaution against touting or buyers attempting to sell them at a profit. Under Olympics legislation, it is illegal to re-sell tickets. The ticketing process has been controversial, with technical issues and huge demand leading to complaints. ? Graham Cross / eyevine

Olympic 2012 tickets for Synchronised Swimming and Canoe Slalom events. London 2012 organisers have begun sending out millions of prized tickets to the Olympic Games after unveiling their brightly coloured design. The tickets contain a barcode, hologram and the name of the purchaser, to prevent counterfeiting and touting. Terms and conditions suggesting the buyer must be present to gain entry had alarmed people who planned to share them with family and friends. But Locog said it would take a relaxed attitude to tickets being passed on, insisting the name printed on the tickets was simply a precaution against touting or buyers attempting to sell them at a profit. Under Olympics legislation, it is illegal to re-sell tickets. The ticketing process has been controversial, with technical issues and huge demand leading to complaints. ? Graham Cross / eyevine

Olympic 2012 ticket for Canoe Slalom events. London 2012 organisers have begun sending out millions of prized tickets to the Olympic Games after unveiling their brightly coloured design. The tickets contain a barcode, hologram and the name of the purchaser, to prevent counterfeiting and touting. Terms and conditions suggesting the buyer must be present to gain entry had alarmed people who planned to share them with family and friends. But Locog said it would take a relaxed attitude to tickets being passed on, insisting the name printed on the tickets was simply a precaution against touting or buyers attempting to sell them at a profit. Under Olympics legislation, it is illegal to re-sell tickets. The ticketing process has been controversial, with technical issues and huge demand leading to complaints. ? Graham Cross / eyevine