May 9, 2013 -- Veteran of World War II receives flowers from people as a sign of gratitude. The Victory Day is celebrated on 9 May, in memory of the capitulation of Nazi Germany during the Second World War. Since 1965 that Victory Day was proclaimed a national holiday in Russia, the ritual of the celebration includes ceremonial meetings, speeches, lectures, receptions and fireworks. Another special tradition is that the young people offers flowers to the veterans still alive, often dressed in military uniforms. When Putin came to power he started to promote the prestige of the governing regime and history, national holidays and commemorations all became a source for national self-esteem. Since then Victory Day in Russia has increasingly been turned into a joyous celebration in which popular culture plays a great role. The celebration of the anniversary of Victory Day in Russia became today the largest national and popular holiday since the collapse of the Soviet Union.